Jeff Walters builds brands and businesses. He served several Fortune 500 brands early in his career while co-founding two successful technology-enabled marketing firms. These endeavors formed the basis of his expertise in acquiring, developing and building Outlier’s brands and businesses since its inception. With successes in data science (left brain) and creative storytelling (right brain) endeavors alike, Jeff “fits right in” as an outlier (wink, wink).
Prior to his involvement with Outlier, Jeff was an entrepreneur in the online marketing and cloud computing industries, successfully co-founding two pioneering, international firms among the first to truly “market with data” – Targetbase and Intrasight – both still blazing trails in data-driven marketing.
Targetbase is a pioneering marketing automation firm known for its strengths in business analysis and creative solutions for connecting consumers and brands. After building the business into an internationally respected marketing services firm in the early internet era, Targetbase was sold to Omnicom (NYSE: OMC) in 1999.
Co-founded with David Tedesco in 2001, Intrasight was an early cloud computing firm that combined vertical industry marketing solutions, particularly within the travel industry, with a SaaS platform for cross-channel marketing. In 2007, Intrasight was sold to a venture-backed company that today operates as Zeta Global.
Throughout Jeff’s career he has developed brand, marketing, and digital marketing strategies and capabilities for a diverse collection of global organizations and over 300 brands including Microsoft, Nestle, IBM, Volkswagen, Four Seasons, Jack Daniel’s, Coca-Cola, VRBO, Kraft Heinz, Molson Coors, Caesars Entertainment, flynas, Marriott, and the state of Hawaii.
In addition to his role as a catalyst for brands and businesses, Jeff has helped form, govern and/or grow a variety of nonprofit and academic organizations including the Marketing Science Institute (MSI), TiE, the University of Georgia, Arizona State University, Thunderbird School of Global Management, and AZIMA (Arizona Innovation Marketing Association). Foremost among his published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., the father of integrated marketing.
Jeff earned his Bachelor of Arts in Marketing from Valdosta State University and a Masters in Marketing Research from the University of Georgia. When not outfitting businesses with innovative strategies elsewhere in the world, Jeff is likely to be found roaming the Rocky Mountain West, fly rod in hand, from his bases in Scottsdale, AZ and Ketchum, ID.