Realty Executives Welcomes New Edmonton Brokerage, Adds 15 Realtors® As Newest Executives

EDMONTON – JUNE 26, 2017 – Realty Executives International has signed its newest brokerage in Edmonton, Alberta welcoming 15 new real estate agents as its Executives. Led by Darlene Reid and Steve Reid, Rock Point Realty will be known as Realty Executives Vision. The duo combine a top 5% performer in Edmonton in Darlene, with Steve as the firm’s new broker, a lawyer and an instructor at the REALTORS® Association of Edmonton. “After seven years of successfully growing our own brokerage, we’re excited to join Realty Executives and are immediately adding new Executives with lucrative incentives and support from the franchisor. It’s great to be the first new Realty Executives brokerage in Western Canada now that Realty Executives International is investing in developing the territory itself in Alberta,” comments Darlene.

The franchisor, based in Scottsdale, Arizona, will host events with Darlene, Steve and its other brokers in the Edmonton area to recruit agents in the next few weeks. These events will give brokers and agents a chance to see Realty Executives’ latest pricing, technology, training, marketing and concierge support for top performing agents. “As the founder of the 100% commission concept, Realty Executives has a long reputation as the innovator in real estate brokerage and agent services. It attracts the top performers through its disruptive pricing plans that put more money in agents’ and brokers’ pockets. This gives us the opportunity to continue to give our home buyers and sellers the best deals and service in the area,” says Steve Reid.

Western Canada, incorporating Alberta, British Columbia and Manitoba, is the newest direct investment front for Realty Executives International, owned by True North Companies. “Realty Executives is the sole real estate brand and franchise system among the diverse set of True North brands we’re developing in Western Canada. We’re investing millions of dollars in expansion throughout Canada, with over 20 corporate owned locations and nearly 100 employees, as well as hundreds of agents and dozens of Realty Executives franchises,” says David Tedesco, CEO of Realty Executives International and True North Companies.